18-21 Sept 2019 | Olympia London

Why exhibit

Why exhibit

Why Exhibit?

Why exhibit?

Target the largest gathering of Architects and Designers in the UK at 100% Design 2019. 

As the only event to bring together interior design, high end architecture and construction under one roof the show provides a unique opportunity to meet with industry professionals and design enthusiasts during London Design Festival.

- Meet with 26,987 visitors
- 73% are Architects and Designers
- 82% attended to source new products & meet new suppliers 
- 89% are decision makers or influence decisions
- Average spending power of decision makers is £1.28m
- 85% of trade visitors are management level and above

2019 marks the 25th edition of 100% Design and will be a momentous occasion celebrating design as well as cementing the show's position as the stand out trade event of the UK design calendar. 

Enquire about exhibiting in 2019

Who visits?

Who visits?

Architects, designers, developers, retail buyers, design enthusiasts, members of the design press and more. 

79% UK | 21% Overseas 

Audience split

Trade visitors:

Trade visitors:

82% attend to: 
- Source new products
- Meet new suppliers
- Discover new trends

Trade audience

Exhibitor leads

Exhibitor leads

- 23,533 leads were scanned at the show by 111 exhibitors who purchased lead capture devices 

- highest quality leads are generated at the show

Top exhibitor leads generated: 

- 988    Dowsing & Reynolds 
- 911    Fritz Fryer 
- 816    Concrete LCDA 
- 736    Porcelain Tiles 
- 648    Pad Home 
- 606    Kinetura

Complete the stand enquiry form


Tamasin Fisher, Marketing & Business Development Director, Established & Sons

Tamasin Fisher, Marketing & Business Development Director, Established & Sons

“100% Design was one of the stand out trade shows during London Design Festival and provided us with the perfect opportunity to present our latest products to an international audience of architects and designers. It was our first time exhibiting and we were delighted to meet so many genuine design lovers, which is what it’s all about.”

Show areas


From furniture and lighting to fabrics and accessories, all interior needs were catered for in 100% Design's longest running and most eagerly anticipated area.

Kitchens, Bathrooms & Bedrooms

Demonstrated quality innovation across components, materials, equipment and effective use of space. 

100% Design & Build

Featured the latest construction materials, innovative glazing technology, exterior surfaces, integrated automation technology.

Emerging brands

Was packed with innovative ideas, Emerging Brands followed the tradition of 100% Design's original ethos; launching new talent.



Event Partners

  • BIID
  • Cedia
  • Clerkenwell design week
  • Design Guild Mark
  • Design j
  • Design London
  • Design Shanghai

Media Partners

  • darc
  • designboom
  • DeZeen
  • Hospitality Interiors
  • Interior Designer magazine is Britain's oldest magazine for professional interior designers and is firmly established as the premier source of inspiration for the interiors community. Published bi-mon ...
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