18-21 Sept 2019 | Olympia London

Creative header 2

Creative header 2


What's on

This year, 100% Design announced big changes for 2018 as it adopted a renewed vision to highlight its position as the unmissable show for design, innovation and emerging talent in London.

2018 featured a number of new projects alongside inspiring collaborations and new product launches at the heart of the newly launched West Kensington Design District - the most important destination during London Design Festival 2018. 

See below some of the projects that transformed Olympia London for 100% Design 2018

100% Build

100% Build

With more of the construction trade visiting each year and the UK experiencing a building boom, 100% Build launched at 100% Design 2018. Featuring the latest construction materials, innovative glazing technology, exterior surfaces, integrated automation technology, 100% Build is the only event to bring together construction, high end architecture and interior design. 
Enlightened Design III

Enlightened Design III

The 3rd edition of Enlightened Design took place during 100% Design in The Olympia Room at the iconic Olympia London. The exhibition showcased cutting edge lighting design by a selection of Dutch design studios including: Margaret van Bekkum, Marc de Groot, Jacqueline Harberink, Alex Groot Jebbink and Jesse Visser.



PATTERNITY created an interactive, immersive and innovative installation for international design and lifestyle company YOO. YOO was co-founded by Philippe Starck and John Hitchcox, the company names Marcel Wanders, Kelly Hoppen, Jade Jagger, Mark Davison and Steve Leung as Creative Directors. 



Benchmark’s craftsmen were working live throughout the exhibition on stand L320.  We saw their craftsmanship and skills up close as they made furniture for live projects including some of their new OVO collection designed by Foster + Partners.

Pipeline by Lou Corio Randall

Pipeline by Lou Corio Randall

Tube Line is a new approach to street furniture. Designed to prove that the objects that line our city’s streets can be exciting and engaging as well as functional. The pieces exhibited at 100% Design included bike racks and benches. 

Explore the show

100% Interiors

From furniture and lighting to fabrics and accessories, all interior needs were catered for in 100% Design's longest running and most eagerly anticipated area.

100% Kitchens, Bathrooms & Bedrooms

Demonstrated quality innovation across components, materials, equipment and effective use of space. 

100% Build London

Featured the latest construction materials, innovative glazing technology, exterior surfaces, integrated automation technology.

Emerging brands

Was packed with innovative ideas, Emerging Brands followed the tradition of 100% Design's original ethos; launching new talent.


  • eporta     EA  bsi  flokk

Event Partners

  • ATIB
  • BCFA
  • BRE
  • BIID
  • clerkenwell design week
  • ed      CB
  • Design Guild Mark
  • design
  • design london
  • Design Shanghaidm
  • hs
  • jh
  • the london design festival
  • New designers   
  • op
  •  PO
  • Treniq
  • West Kensington Design District
  • YOO
  • uw
  • V&A
  • z

Media Partners

  • A1 Lighting
  • A1 Retail   Abitare
  • home   ar
  • Archetech
  •     archilovers   Architecture Magazine     archiproducts
  • Architects Data File
  • Archinect
  • Architonic
  •  Bar Magazine
  • bustler
  • Construct UK
  • Cover Magazine 
  • Darc
  • designboom
  • Design Buy Build
  • Design Diffusion    
  • Design Insider
  • Designer Kitchen & Bathroom
  • Design Milk    
  • Despoke    detail
  • Dezeen     DESIGNO
  • Elle Decor Italia  Feel Desain
  • grand designsHospitality Interiors   Hotel Design
  • icon
  •   IFDM   IDT
  • Modem     
  • onOffice
  • Polkadot     ROOMIQUE
  • Sleeper   Space Magazine  
  • Studio
  • The Art of Design
  • clerkenwell post
  • The World Of Hospitality
  • WOI   v2com       
  • Warehouse Home