19-22 Sept 2018 | Olympia London

Creative header 2

Creative header 2


What's on

This year, 100% Design is delighted to announce big changes for 2018 as it adopts a renewed vision to highlight its position as the unmissable show for design, innovation and emerging talent in London.

Featuring a number of new projects alongside inspiring collaborations and new product launches the show will also be at the heart of the newly launched West Kensington Design District - the most important destination during London Design Festival 2018. 

See below for some of the projects already confirmed and register now to be the first to hear about new announcements.  

New for 2018

West Kensington Design District

West Kensington Design District

100% Design will be at the heart of the newly formed West Kensington Design District. The affluent area will be brought to life by leading design destinations, cultural institutions and must-see events. The combined power of the partners taking part makes West Kensington the go-to district at this year's festival.
100% Futures

100% Futures

100% Futures is a new exhibition and installation celebrating forward-thinking design. Spearheaded by Max Fraser, 100% Futures will shine a light on some of the most exciting designs under the theme ‘Designing for London’ across travel, signage and typography, technology, well-being, public spaces, sustainability and tech for children. More info coming soon.

100% Forward

100% Forward

100% Forward, curated by Barbara Chandler, Editor, Homes & Property, London Evening Standard, will highlight eight emerging design talents across furniture, product, lighting and textile design, each championed by an established designer who originally carved his or her career at 100% Design. More info coming soon.

Returning for 2018

Leading international brands

Leading international brands

100% Design brings together more than 400 international design brands with a range of innovative projects from the likes of Tesla and Philippe Starck already confirmed for this year. Click to view the exhibitors signed up so far. 
Arper Bloggers Lounge

Arper Bloggers Lounge

The Arper Bloggers Lounge, sponsored by furniture manufacturer Arper will return as the digital hub of 100% Design. Located near the central bar, the Lounge is a dedicated area for digital press and bloggers, fully equipped with free Wi-Fi and charging points.

Talks at 100% Design

Talks at 100% Design

The highly coveted Talks at 100% Design will return for 2018, featuring keynote sessions by industry heavyweights, panel discussions, trend forecasts and more. Register now to be the first to see the full programme when it is announced. 

Explore the show

100% Interiors

From furniture and lighting to fabrics and accessories, all interior needs are catered for in 100% Design's longest running and most eagerly anticipated area.

100% Kitchens, Bathrooms & Bedrooms

Demonstrating quality innovation across components, materials, equipment and effective use of space. 

100% Build London

Featuring the latest construction materials, innovative glazing technology, exterior surfaces, integrated automation technology.

Emerging brands

Packed with innovative ideas, Emerging Brands follows the tradition of 100% Design's original ethos; launching new talent.


  • eporta

Event Partners

  • BIID
  • clerkenwell design week
  • Design Guild Mark
  • design
  • design london
  • the london design festival
  • New designers
  • Treniq
  • West Kensington Design District

Media Partners

  • A1 Lighting
  • A1 Retail
  • home
  • Architects Data File
  • Archinect
  • Architonic
  • bustler
  • Cover Magazine
  • Design Diffusion
  • Despoke
  • Dezeen
  • grand designs
  • Hospitality Interiors
  • icon
  • onOffice
  • Space Magazine
  • The Art of Design
  • clerkenwell post
  • The World Of Hospitality
  • WOI