18-21 Sept 2019 | Olympia London




What's on

2019 marks the 25th anniversary of 100% Design, the UK’s leading design trade event. Celebrating a quarter century of unearthing some of the industry’s most influential designers, makers and producers, this year’s show will present a stellar line-up of brands, thought-provoking features and the biggest names in design and architecture.

Join us, 18-21 September to discover our strongest line-up to date, hear from the industry's biggest names including David Rockwell and Marcel Wanders and uncover the most exciting emerging talent. Keep checking back to find out more and be sure to register here to be the first to hear when announcements are made. 

Live Manufacturing

Live Manufacturing

Experience skilled craftsmen demonstrating live manufacturing during 100% Design. On stand C5B, discover intricate wood carving techniques in the flesh with Jack Badger. 
The Forum, designed by TA!LAB

The Forum, designed by TA!LAB

Celebrating the intersection of art, architecture and visual culture, the installation envisioned for the Forum recreates and queers the classical image of a Victorian flower garden. Weird Wonderland is Alice’s garden gone wrong, a savage interpretation of a daydream in beautifully hand-woven macramé.
Future Olympia

Future Olympia

Since opening its doors in 1886, Olympia London’s stunning architecture and unique atmosphere has drawn millions of visitors from across the world, and will continue to do so for generations to come. 

At Future Olympia you have an opportunity to experience what the future holds for this extraordinary destination with designs by Heatherwick Studio and SPPARC Architecture.

Explore the show


Includes everything from furniture and lighting to fabrics and accessories, all interior needs were catered for in 100% Design's longest running and most eagerly anticipated area.

Design London

Demonstrates quality innovation across components, materials, equipment and effective use of space. 

Design & Build

Features the latest construction materials, innovative glazing technology, exterior surfaces, integrated automation technology.

Emerging brands

Is packed with innovative ideas, Emerging Brands followed the tradition of 100% Design's original ethos; launching new talent.



Event Partners

  • BIID
  • Cedia
  • Clerkenwell design week
  • Design Guild Mark
  • Design j
  • Design London
  • Design Shanghai

Media Partners

  • darc
  • designboom
  • DeZeen
  • Hospitality Interiors
  • Interior Designer magazine is Britain's oldest magazine for professional interior designers and is firmly established as the premier source of inspiration for the interiors community. Published bi-mon ...
  • Living is the magazine for interiors, design and lifestyle from the Corriere della Sera newspaper. A monthly magazine, a digital edition, and a website dedicated to new ways of experiencing, household ...