19-22 Sept 2018 | Olympia London

Creative header 2

Creative header 2


What's on

This year, 100% Design is delighted to announce big changes for 2018 as it adopts a renewed vision to highlight its position as the unmissable show for design, innovation and emerging talent in London.

Featuring a number of new projects alongside inspiring collaborations and new product launches the show will also be at the heart of the newly launched West Kensington Design District - the most important destination during London Design Festival 2018. 

See below for some of the projects already confirmed and register now to be the first to hear about new announcements.  

Returning for 2018

Leading international brands

Leading international brands

100% Design brings together more than 400 international design brands. Expect to see a range of innovative projects from the likes of Tesla and Philippe Starck as well as a range of beautiful products from the likes of Benchmark and Established & Sons. View the exhibitors signed up so far. 
Arper Social Hub

Arper Social Hub

The Arper Social Hub, sponsored by furniture manufacturer Arper is a space where visitors can come together, share ideas and source useful information within the show. It’s about connecting and communicating with free wi-fi and charging points. 

Talks with 100% Design

Talks with 100% Design

The highly coveted Talks with 100% Design will return for 2018, featuring keynote sessions with Thomas Heatherwick and Marcel Wanders, panel discussions, trend forecasts and more. The programme has now been announced, click to find out more. 

Explore the show

100% Interiors

From furniture and lighting to fabrics and accessories, all interior needs are catered for in 100% Design's longest running and most eagerly anticipated area.

100% Kitchens, Bathrooms & Bedrooms

Demonstrating quality innovation across components, materials, equipment and effective use of space. 

100% Build London

Featuring the latest construction materials, innovative glazing technology, exterior surfaces, integrated automation technology.

Emerging brands

Packed with innovative ideas, Emerging Brands follows the tradition of 100% Design's original ethos; launching new talent.


  • eporta

Event Partners

  • BCFA
  • BRE
  • BIID
  • clerkenwell design week
  • Design Guild Mark
  • design
  • design london
  • Design Shanghai
  • the london design festival
  • New designers    PO
  • Treniq
  • West Kensington Design District
  • YOO

Media Partners

  • A1 Lighting
  • A1 Retail   Abitare
  • home  
  • Archetech
  •     archilovers   Architecture Magazine     archiproducts
  • Architects Data File
  • Archinect
  • Architonic
  •  Bar Magazine
  • bustler
  • Construct UK
  • Cover Magazine 
  • Darc
  • Design Buy Build
  • Design Diffusion    
  • Design Insider
  • Designer Kitchen & Bathroom
  • Design Milk    
  • Despoke    detail
  • Dezeen     DESIGNO
  • Elle Decor Italia  Feel Desain
  • grand designsHospitality Interiors   Hotel Design
  • icon
  •   IFDM   IDT
  • Modem      Polkadot     ROOMIQUE
  • Sleeper   Space Magazine  
  • Studio
  • The Art of Design
  • clerkenwell post
  • The World Of Hospitality
  • WOI   v2com