The future of retail through experience: play and lego
18 Sep 2019
Auditorium sponsored by Aritco
The experience of Play is serious business. Being playful and engaging brings brands to life, making them stand out in an increasingly cluttered, competitive and digital world. Paul Chatelier, Design Director at FITCH, will look at how a focus on the play experience influenced the design of Lego stores that children around the world love and enjoy today.
