Design as a living experience

Our lives are changing constantly and we are evolving emotionally and intellectually, design reflects our humanity with relevance to the present time. It’s not the trends that matter, it is the need to connect with humanity in a direct and lasting way. In this talk Rainlight’s Yorgo Lykouria will draw on his vast experience working with global brands to demonstrate how objects provoke thought and stimulate emotions and why they are so essential.