18-21 Sept 2019 | Olympia London





  • As part of this year's announcements 100% Design will lead the way with world class brands and the biggest names in design.
  • We had a blast at #CDW2018 where we unveiled our new visual identity for 100% Design and explored latests trends in surreal venues. But don’t worry if you didn’t make it, we’ve compiled our top moments of the show…
  • Milan Highlights

    04 May 2018
    COS × PHILLIP K. SMITH III’s OPEN SKY  Open Sky transformed the overhead square of sky of Palazzo Isimbardi’s courtyard into a grounded, physical ring of reflected sky. Being faced with the tactile, y ...
  • We are pleased to announce the winners of our design photography competition in collaboration with Picfair and Icon.
  • We were proud to partner up with Cervezas Alhambra for this year's late night party, with design enthusiasts from all over enjoying a taste of the premium, crafted extra-lager.
  • Up to 27,000 architects, designers, specifiers and members of the public attended 100% Design at Olympia last week. The UK's largest design trade show ran from 20-23 September as the commercial heart of London Design Festival.
  • Day 1 highlights

    21 Sep 2017
    Day 1 of 100% Design got off to a fantastic start, take a look at our highlights.
  • Design Guild Mark, awarded by The Furniture Makers' Company, will return once again to 100% Design on stands W655 and W650. The display showcases a selection of furniture, chosen by 100% Design, which won a 2017 Design Guild Mark.
  • Join us for an evening of music, networking and drinks at our late night party tonight from 6-9pm.
  • The 23rd edition of 100% Design, the largest trade show for architects and designers in the UK and during London Design Festival, opened its doors this morning with a welcome by star designer Michael Young. The moment also marked the unveiling of Max Fraser's feature installation of the show's theme, 'Elements', which celebrates iconic designs from the past and present.
  • BEDG's group lighting exhibition 'Starlights: Shining inspirations by British Lighting Designers' brings together seven UK designers to exhibit a selection of their current range to showcase British Design.

  • Attendees at this year's Late Night viewing will have the chance to enjoy Alhambra Reserva 1925 as the beer is the official beer partner on Thursday 21 September.  No masterpiece has ever been created ...
  • Flint Watches present their first collection. The A38 Aravalli Range, a refined dress watch comprising authentic green marble with a precision Swiss movement.

  • Gufram will present its new partnership with Hong Kong–based designer Michael Young who, to homage the playful and colourful soul of the brand, designed the Roxanne armchair.

  • RAMFIL presents RAMPROTEX, an advanced textiles having a revolutionary biocompatible solution for anti-bacterial polymers!

  • NOOK will be showcasing their mobile meeting pods at this year's show. Book a pod ahead of the show and experience their intimate meeting spaces for yourself.
  • This year's Press Office & VIP Lounge will be set against one of Elli Popp's latest designs with an installation of wall lights from Emerald Faerie's Birds of Paradise collection. The space will also be complemented by stunning furniture from Jonathan Charles and Nick Munro.
  • 100% Design, the largest design trade show in the UK and the commercial cornerstone of London Design Festival, has announced a programme of specially commissioned installations at Olympia London as part of the show which runs 20-23 September.  

  • This year's central bar, designed by Sally Hogarth, is a serene and uplifting environment from which to network and explore the show. Inspired by biophillic design, greenery overflows amongst a multil ...
  • Stephen Johnson Design returns to 100% debuting 'PLAY', a unique product range featuring a material that mimics the colourful doughs we had as kids but with great strength and rigidity.

  • What does the future hold for product design? Dewi Pinatih, Senior editor of product design at Stylus will reveal the three biggest design trends for S/S 19 at 100% Design, and how these can be implem ...
  • 100% Design boasts the most well attended and comprehensive seminar programme in UK design, seeing more industry names and issues discussed than any other design event. This year speakers include Lee ...
  • Worried about losing eu design protection for UK designers after Brexit? Join a panel of experts including Lee Broom MD Charles Rudgard, the Intellectual Property Office Design Director Steve Rowan an ...
  • Design London exhibitors Carmen Constantine will launch new versions of the Swaye cabinet in American Walnut and Leather in September 2017 at this year's show.



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