Renderings have been revealed for Olympia London home to 100% Design
Visualisations have been released showing Thomas Heatherwick's plans to transform Olympia London which will once again play home to 100% Design this year.
Olympia's owners, Deutsche Finance and Yoo Capital, first announced plans to develop the site in September 2017. At the time Heatherwick Studio was revealed be to be on board, along with fellow London studio SPPARC, but no details were given about the proposals.
The companies have now released renderings showing the vision.
One shows a new, contemporary facade facing Hammersmith Road, which will front more than 6,000 square metres of new space for theatre and performing art.
Another reveals plans to pedestrianise Olympia Way – the road on the east side of the building – and to restore the historic facade.
The overall aim is position Olympia as "a centre of creativity, innovation and entrepreneurship in the UK" – a move that could be seen as a response to the threat posed to the creative industries by Brexit.
Olympia's owners said that the renovation will create an events centre to rival those of other European cities.
"This is an exciting time for Europe's exhibitions and events industry, with cities such as Frankfurt and Paris investing in its sites and continued annual growth across the creative industries," said Gavin Neilan, co-managing partner of Deutsche Finance International.
"This investment heralds a new era in Olympia London's history, with the opportunity to set itself apart on the global stage."
John Hitchcox, chairman of Yoo Capital, added: "As caretakers of Olympia London, we are investing to protect this iconic site and promote it on the global stage as a world-leading destination for the creative industries."
According to the project team, the designs were developed in response to feedback from event organisers, exhibitors and visitors. They are set to be showcased in a public exhibition, ahead of a planning application in September.