Founded by Jordan Cluroe and Russell Whitehead, 2LG Studio is a design studio based in South East London, with international reach. Projects by 2LG Studio have been featured in international press and won awards. A book, exploring the studio's ethos and approach to designing homes, is due for launch in spring 2020.
"Social media has brought design to everyone in a way that we love. But it can also be a confusing arena, with so many images and ideas vying for attention. The danger then, is that we could see design, especially in homes, becoming more homogenous as designers and homeowners chase likes and are influenced by popular images. Our hope is that it opens up a new freedom in design, promoting diversity and confidence."
Anna Mackie-East is a stylist and set designer working on interior and still life photography. Her repertoire ranges from lifestyle image creation for web and print to conceptual installations and displays for showrooms, events and exhibitions. With a love for colour, form and texture, Anna utilises materials and composition to create aesthetically arresting imagery.
"Instagram has reinvigorated the image-making industry facilitating a global community of creativity. I use Instagram as a visual diary, documenting and sharing my aesthetic process. It allows me to draw inspiration from a more diverse range of sources, and I know that my work is shared with a wider audience. In recent years I’ve noticed a democratisation of the professional sphere, finding new clients and collaborators through my Instagram account."
Benjamin Kempton is a creative director focusing on still-life shoots, interiors and design environments. Following a degree in theatre and set design, he developed his style at World of Interiors. Moving to Wallpaper* magazine he became their Interiors Director. In 2014 he launched his studio and set up a creative partnership, Keays & Kempton.
"Instagram makes you pay attention to your surroundings and prompts you to look more closely, with a view to sharing what you see. It allows designers to show their creative process, giving us a glimpse behind-the-scenes. It immediately connects you to designers, makers, manufacturers, photographers, storytellers."
Duncan and Charlotte met in 2007 while working at Acne Studios’ biannual publication Acne Paper, where they were co-editors. Born in Edinburgh, Duncan read Law at King’s College London and Charlotte, originally from southern Sweden, studied for a BA in Fashion History and Theory at Central Saint Martins. They set up Campbell-Rey in 2014.
"Working in an artistic, cultural and visual world, Instagram has established itself at the heart of our communications. We can share inspiration, project updates and the daily happenings in our studio, inviting clients, friends and collaborators to follow as we progress with design projects. It’s a fantastic tool to discover skilled craftspeople and to find new design references, and by presenting the many stages that go into our designs for an interior or a piece of furniture, we find it gives a more nuanced understanding of our work.”
The Matilda Goad brand was born organically in 2016 when Matilda began designing bespoke items for the events she’d been commissioned to produce. Often the result of not being able to find what she is looking for, her signature scallop shades and rainbow-hued cutlery are playful, textural and have garnered a cult following. She subsequently made her retail debut in 2017 with a pop-up shop in London’s Chelsea.
"Being a direct-to-consumer brand, Instagram allows our customers an insight to the brand beyond the products. The communication with our customers allows us a unique relationship forming a network that we very much value."
Simone Gordon & Sophie van Winden met whilst studying for their Interior Architecture degree at Ravensbourne College. Are graduating both went to gain experience working with top interior designers such as Nicola Fox Linton and Nina Campbell before deciding to set up their own studio, Owl Design in 2012.
"Instagram is a great tool for interior designers, not only from a inspirational prospective but it’s also a great way to connect with other designers and potential clients. We use our Instagram to share with our followers everything from what is currently inspiring us, trends we’ve noticed emerging to our latest projects."