September 2020 

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About

100% Design is the largest and longest running design trade event for industry professionals in the UK. 


First staged in 1994, 100% Design is the commercial cornerstone event of the London Design Festival. Attracting more than 27,000 visitors across 4 days, the show takes place at one of London's most iconic venues, Olympia London. Visitors to the award-winning show include architects, designers, specifiers, retailers, developers and more looking to source products for their latest projects as well as inspiring new design not seen anywhere else. 

Featuring an unrivalled talks programme, bespoke installations and a curated selection of world-leading international brands, 100% Design is the dedicated meeting place for business and design in London.

In 2018, the show was the most exciting destination during the London Design Festival. Striking installations, inspiring collaborations and high-end design remained the focus but a fresh approach to the show and its campaign highlighted its dedication to innovation and emerging talent in a fun, vibrant way.

Take part as a brand

Take part as a brand

Showcase your brand alongside world-leading designers across four key areas; Interiors, Kitchens, Bathrooms & Bedrooms, 100% Build London and Emerging brands.

Enquire about exhibiting 

Newsletter sign-up

Newsletter sign-up

100% Design takes place in the magnificent Olympia London in West Kensington during London Design Festival. Keep up-to-date with the latest show news, travel info and more.

Sign-up to our newsletter

View the photo gallery

View the photo gallery

100% Design returned to Olympia London for its 24th edition from 19-22 September 2018 with more exhibitors and products than ever before.

View the photo gallery 

Event Partners

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  • Clerkenwell design week
  • Design Guild Mark
  • Design j

Media Partners

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