First staged in 1994, 100% Design is the commercial cornerstone event of the London Design Festival. Attracting more than 27,000 visitors across 4 days, the show takes place at one of London's most iconic venues, Olympia London. Visitors to the award-winning show include architects, designers, specifiers, retailers, developers and more looking to source products for their latest projects as well as inspiring new design not seen anywhere else.
Featuring an unrivalled talks programme, bespoke installations and a curated selection of world-leading international brands, 100% Design is the dedicated meeting place for business and design in London.
In 2018, the show was the most exciting destination during the London Design Festival. Striking installations, inspiring collaborations and high-end design remained the focus but a fresh approach to the show and its campaign highlighted its dedication to innovation and emerging talent in a fun, vibrant way.