Spearheaded by Max Fraser, 100% Futures is a new feature at this year's 100% Design that shines a light on the most cutting-edge designs and innovations under the theme ‘designing for cities’. Covering travel, technology, well-being, public spaces and sustainability the exhibition will showcase ideas around the future of city-living and the best of design for improving urban environments across the world.
Max Fraser is part of the 100% Design team as the show's Content Editor and this year has curated 100% Futures. Max has hand picked a selection of entrepreneurs and designers who will share their favourite innovations based on design that improves city living which will be showcased as part of a mini exhibition at the show.
100% Futures
Curator: Max Fraser, 100% Design Content Editor
Max Fraser is a design commentator working across the media of books, magazines, exhibitions, video, and events to broaden the conversation around contemporary design. He delivers content and strategy for a variety of public and private bodies in the UK and abroad. He is currently part of the 100% Design team as the show's Content Editor.
Meet the designers taking part
Jon Marshall Partner at Pentagram
Jon Marshall is an industrial designer whose work fuses product design with strategy, branding, packaging and digital experiences. He joined Pentagram as a partner in 2018.
Following early stints at Ross Lovegrove, Pentagram and Barber & Osgerby, in 2012 he co-founded industrial design consultancy Map with Edward Barber & Jay Osgerby. There he worked with some of the most innovative and well-known companies in the world including global brands like Google and Virgin Atlantic, as well as ambitious startups such as Kano and BleepBleeps.
Emily Brooke | Beryl Founder
Emily Brooke MBE is Founder + CEO of beryl.cc; a start-up that creates innovative solutions for urban cycling, with technology and design at the core. She founded the company to inspire more people in cities to get on bikes, pursuing the belief that more people on bikes means better, healthier cities for us all. The journey began as a university project and came to life on Kickstarter, but has since expanded globally; beryl has been featured in the world's major media, has a global community of riders, and the technology has been integrated into the bike share schemes in London and New York.
Chris Connors | Founder of BeBox
Chris Connors is a creative director, entrepreneur, mentor, coach and mindfulness teacher. He is the founder of wellness tech company BeBox, an immersive space in the city where art, science and technology meet the mind, body and soul. He runs bespoke coaching and mindfulness programs for leaders of exceptional talent, including personal development. He imparts inspiration, purpose and creativity as he searches for solutions for a better global quality of life.
Sophie Thomas | Director at Thomas Matthews
Sophie Thomas is the founding director of Thomas Matthews, a team of communication designers based in London. The company specialises in design solutions for the built environment and social change, focusing on the delivery of good design that is appropriate, sustainable and beautiful.
