Spearheaded by Max Fraser, 100% Futures was a new feature at 100% Design 2018 that shone a light on the most cutting-edge designs and innovations under the theme ‘designing for cities’. Covering travel, technology, well-being, public spaces and sustainability the exhibition showcased ideas around the future of city-living and the best of design for improving urban environments across the world.
Max Fraser is part of the 100% Design team as the show's Content Editor and curated 100% Futures. Max hand picked a selection of entrepreneurs and designers who shared their favourite innovations based on design that improves city living showcased as part of a mini exhibition.
100% Futures

Curator: Max Fraser, 100% Design Content Editor
Max Fraser is a design commentator working across the media of books, magazines, exhibitions, video, and events to broaden the conversation around contemporary design. He delivers content and strategy for a variety of public and private bodies in the UK and abroad. He is currently part of the 100% Design team as the show's Content Editor.
Meet the designers who took part

Jon Marshall
Jon Marshall is an industrial designer whose work fuses product design with strategy, branding, packaging and digital experiences. He joined Pentagram as a partner in 2018. Following early stints at Ross Lovegrove, Pentagram and Barber & Osgerby, in 2012 he co-founded industrial design consultancy Map with Edward Barber & Jay Osgerby.

Emily Brooke
Emily Brooke MBE is Founder + CEO of beryl.cc; a start-up that creates innovative solutions for urban cycling, with technology and design at the core. She founded the company to inspire more people in cities to get on bikes, pursuing the belief that more people on bikes means better, healthier cities for us all.

Chris Connors

Sophie Thomas
100% Futures products and innovations included:

Blubel Smart Bicycle Bell
blubel.co

CupClub
cupclub.com
Watch the video

Light Traffic
senseable.mit.edu

Sana
sana.io
Magway
Magway is a revolutionary delivery system that improves air quality and congestion by removing a significant number of parcels and the delivery vans that carry them, from highways and urban areas.
magway.com

Velopresso - the pedal-powered coffee trike
velopresso.cc
Humanising Autonomy
Humanising Autonomy envisions a world of natural interactions between autonomous systems and people. They are developing a culture and context specific platform for human intent prediction to improve an autonomous vehicles decision making, safety, societal acceptance and deployment in urban environments.
humanisingautonomy.com
Watch the video
Mimica Touch
Mimica Touch is a patented tactile label that tells you exactly when food spoils, accurate to a few hours. The label is activated as soon as it’s attached to the package and contains a gel that is calibrated to spoil at the exact same rate as the target food. The gel is made from waste materials from the food industry, meaning that it is actually experiencing decay, adjusting to conditions along the way and is accurate to one hour.