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100% Design was one of the stand out trade shows during London Design Festival and provided us with the perfect opportunity to present our latest products to an international audience of architects and designers. It was our first time exhibiting and we were delighted to meet so many genuine design lovers, which is what it’s all about.
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There was a real buzz about this year's 100% Design and the show fully exceeded our expectations. We used the show as a platform for us to launch our WW Collection extensions, such as our Armchair, Bar Stools and Dining Table and we are delighted with the high level of visitors that we were able to meet. We are already looking forward to taking part in the 25th edition next year!
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We were really pleased with the response of our stand. Incorporating live making and craftsmanship at the show helped to generate significant interest in our new designs by Fosters + Partners and Space Copenhagen. We left on the Saturday feeling positive with some excellent leads. There was a buzz before the show even opened!
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It was our first time at 100% Design and we were really happy with the response to our products! Our stand was constantly busy and people were intrigued by our robotic drinks dispenser and huggable lights.
What was new for 2018
This year, 100% Design announced big changes and exciting launches for 2018 as it adopted a renewed vision to highlight its position as the unmissable show for design, innovation and emerging talent in London. Visit
what's on for more info.
West Kensington Design District
The affluent area was brought to life by leading design destinations, cultural institutions and must-see events. The combined power of the partners taking part made West Kensington the go-to district at this year's festival.
100% Futures
A curated exhibition and installation celebrating forward-thinking design. Spearheaded by Max Fraser, 100% Futures presented 20 new and exciting names in design that have created products based around the future of city living.
Talks with 100% Design is the most innovative and forward thinking talks programme of the design calendar and this year it featured some of the biggest names in design. We heard from Thomas Heatherwick, Marcel Wanders, Kelly Hoppen MBE, Yinka Ilori, Ini Archibong, Farshis Moussavi and more.
News
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The exhibition compares how past generations imagined we might live in the future, to today’s reality. Eszter Steierhoffer, curator of the exhibition, says: “In the face of all the technological, eco ... -
The construction begun in early 2016, giving new life into a pair of elongated victorian coal drops which, over the years, had become partly derelict. Now, the heritage rail buildings at the heart of ... -
A new bench which aims to make it easier for mothers to breastfeed in public discreetly and comfortably has been created by 52Hours, a boutique design studio based in Prague. The bench known as Heer w ... -
NEW for 2018 - Design Fresh is a celebration of breakthrough design talent selected by 100% Design at New Designers and a selection by Barbara Chandler, design editor of Homes & Property at the London ... -
This will be a unique opportunity for interior designers to view, buy or discuss commissioning bespoke, original, stunning statement pieces directly from the artist. Sara Habgood has been working as a ... -
We are more than aware that the modern space we live in is constantly changing. Rooms blend becoming a single environment to customize and furnish, creating interiors that reflect our tastes and perso ... -
Earth Anatomy are proud to be sponsoring the bar at this year's 100% Design. -
Selected by 100% Design at New Designers Atticus Durnell Joe Wonham Gael Pellerin Gavin Keightley Sam Lander James Pegg ... -
What made you want to become a designer? I was always "lured" to art. At the very beginning, it was nothing more than crude attempts with various materials in many different areas. After I finished h ...
