100% Design

19-22 September 2018 | Olympia London

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Emerging Brands Spotlight: My FUNiture Story

Emerging Brands Spotlight: My FUNiture Story

MFS

Introducing My FUNiture Story - This Indian-based children's furniture brand use traditional crafts and hand-made skills to create wonderful artisanal pieces, enchanting innocent minds and allowing freedom of use with smooth edges, padded surfaces and ergonomic scaling.

About My FUNiture Story

1)   Introduce your collections:

We started with The ARTISAN Collection - accumulating from the sea of talent that Bengal has.

Artists, master carpenters, craftsmen joined hands to render our collection with motifs, colours, strength and character. Little chairs and tables for our toddlers were born in the "Little collection".
The design grew with the needs of growing children and our animal collection adapted for the little adults who needed padded seats and armrests to supplement their longer attention spans.
Beds with FUN elements got us excited as we imagined the little red riding hoods opening doors to climb onto our "Enchanted Garden" bed! This collection allowed us to stretch our imagination into the minds of little learners who we imagined would enjoy the company of the elements of nature woven into their spaces.

2) Talk us through your latest      product/s?:

We have recently launched “FUNiture Accessories”: a new range of smaller ticket products - little elements which brighten up any space. Beautifully cut and polished mirrors in attractive outlines like those of flowers, stars, fish and butterflies are part of the “Reflect me” collection.

For the London Design Festival, we will be launching our “Draw Me Collection” where we have worked with an Indian children’s book illustrator to create beautiful illustrations on rugs, floor cushions and the like. Intricately illustrated with minute details and digitally transferred to create multiples, each product reaches out to the little users, the easy illustrations connecting with the creative minds.

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3) What goals would you like to achieve for your company in the future?

We are a small team of passionate dreamers and super skilled workers. Our strength lies in the beautiful traditional craft forms and craftsmen that our country has to offer.

We believe that our attempt to marry this traditional skillset with the modern day materials makes our product suitable for users worldwide. We would like to expand to areas where these crafts are appreciated and the global child benefits from this venture. In the future, we see ourselves reaching out globally to a design sensitive audience and working with myriad other craft forms globally to continue to create new designs and products.

 

About 100% DESIGN

4) Why did you choose to exhibit at 100% Design

One beautiful aspect of design in London is the respect for the old while building something new. I can relate to the same vision in my brand. 100% Design seemed like the best opportunity to showcase my products to an audience with an appreciation for my vision.

MFS

About the industry

5) A recent ‘Dezeen’ Article has highlighted the fact that the vast majority of designers are under 40 - Do you feel that design lacks maturity?

In my opinion design without conditioning, that experience brings, is unbiased and sometimes the most creative. Age is but a number. Design, on the other hand is a process completely independent of age. In fact I strongly believe that the raw unbiased designs hold the largest bank of creative talent.

 

About the individual

6) What made you want to become a designer?

Love for science and art as a child saw me dreaming of becoming an architect.

After practicing for a few years, and my stint at Florence Institute of Design and Interiors, my work streamlined.

As an architect and mother, life changed for me with the birth of my daughter. Along with wielding the architect's  scale, I had to don the mother's apron!

As I stepped into the role of designer for my daughter's room, I felt my passion unfolding: my passion for putting across fun, beauty, learning into the everyday life of curious innocent children

MFS

7) Establishing networks is important for an emerging design firm – How did you go about growing yours?

Networks are fundamental for an emerging design firm because they create a visibility of your work with an unlimited potential. It is also this exchange that justify the creation of objects. Maybe you can create an object with a selfish purpose – just for yourself – but it is the circuit that comes with the user that gives it a sense.

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