100% Design

19-22 September 2018 | Olympia London

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Emerging Brands Spotlight: Heritage Of Sang Il

Emerging Brands Spotlight: Heritage Of Sang Il

SangIl

Introducing Heritage Of Sang Il - The brand combining practicality with playfulness and fresh ideas. We talk to Seoul based designer Sang Il about his innovative designs.

About Heritage Of Sang Il

1)   Introduce your company:

Heritage Of Sang Il is inspired by classic design. Each pice is designed with the idea that it will be timeless and a part of history.

2) Talk us through your latest product/s:

The 'Easy Hub' is a hanger with a T-shaped design that emphasises laziness, unexpected surprises, and new possibilities.

Sang

3) What goals would you like to achieve for your company in the future?

My goal is to inspire people and society with a message in my design.

About 100% DESIGN

4) Why did you choose to exhibit at 100% Design?

I needed a chance to showcase my furniture to a wide audience and selected 100% Design because of their notoriety within the industry.

Sang Il

About the industry

5) A recent ‘Dezeen’ Article has highlighted the fact that the vast majority of designers are under 40 - Do you feel that design lacks maturity?

Immaturity is important in order to develop and challenge design. The harmony of both a new generation of designers and experienced professionals is very important.

6) In contemporary society an online presence is key in order to grow your design firm – How do you utilize the internet to increase your customer base?

I have developed my design and visual communications through the creation of portfolios and emails. 

About the individual

7) What made you want to become a designer?

It was my mother who suggested I go study design at university. I have always looked up to designers and enjoy exploring the industry. 

8) Establishing networks is important for an emerging design firm – How did you go about growing yours?

I show my portfolio to various people as it's a reflection of my attitude towards design. Designers are people who have to recognise the present and have a duty to propose a new future.

sang

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