100% Design

19-22 September 2018 | Olympia London

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Emerging Brands Spotlight: Grace & Thorn

Emerging Brands Spotlight: Grace & Thorn

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Introducing Grace & Thorn - An East London based floral studio helping people see flowers and plants in a different way. We talk to the team about foliage, flowers, and the future of their company.

About Grace & Thorn 

1)   Introduce your company:

After 10 years working in recruitment, Nik Southern founded Grace & Thorn in 2011. Opening her tiny floral studio onto East London’s busy Kingsland Road, her philosophy was simple: help people in the city live a greener life. Drawing on the worlds of art and fashion rather than traditional florist designs, Grace & Thorn plays with unique combinations of textures and patterns so no two pieces are ever the same. 

2) Talk us through your latest product/s:

As this is our first 100% Design show, our full range of plant and flower styling abilities will be displayed as only we know how: we will be fully greening up our stall and hopefully providing a calm and peaceful breather on a busy day! Besides having a retail presence we also offer plant styling and fitting for offices, can help with any event large or small that might need some extra greenery and have a growing client list of restaurants, hotels and companies across London.

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3) What goals would you like to achieve for your company in the future?

For everyone to green up their gaffs! Our main goal is for everyone to realise how amazing plants are and much they can enrich our lives, and we can be there to make sure it all looks great! We currently have two shops in East London and a strong online presence, so the future might hold us expanding into different areas in London and developing our reach further.

 

About 100% DESIGN

4) Why did you choose to exhibit at 100% Design?

100% Design has a great range of interesting exhibitors and visitors that might not be so aware of us yet and the other services we can offer beside our retail spaces. It’s a great opportunity to be involved with a new sector of creatives.

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About the industry

5) A recent ‘Dezeen’ Article has highlighted the fact that the vast majority of designers are under 40 - Do you feel that design lacks maturity?

Although this article isn’t necessarily directed towards floral design, we would strongly disagree with this statement. It is incredibly important to welcome creativity, no matter the age of your collaborators and colleagues. At Grace & Thorn, the team varies massively in age and backgrounds, and their different skills and talents are what make the company so great. Each florist is encouraged to bring a bit of themselves to each new piece.

6) In contemporary society an online presence is key in order to grow your design firm – How do you utilize the internet to increase your customer base?

With Nik starting this company by herself, there has always been a very personable and relatable point of view of all social media and this has helped to grow our following. With just under 34k followers on Instagram and an increasing revenue from our online store, it has facilitated a large part of our business with reaching a wider demographic in a way that wouldn’t be possible without the internet.

About the individual

7) What made you want to become a designer?

Having quit her job in recruitment, Nik took a floral design course and fell in love with the whole process. Breaking free of traditional floral shapes and designs, Nik has created a new style that is constantly evolving into new bouquet designs, gardens and ideas for each new space someone gives us the chance to green!

8) Establishing networks is important for an emerging design firm – How did you go about growing yours?

Talking to people! Knowing people in the fields you’d like to see your work featured in and making sure they know about you and what you do. And getting your mates to talk to their mates and their mates until it comes full circle.

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