Introducing The New English - The Design Firm based in Stoke-on-Trent which specialise in creating and producing beautiful handcrafted ceramics drawing inspiration from contemporary English culture from the likes of the 'Sex Pistols' and 'Damien Hurst. We catch up with director Barbara Desax to discuss her latest products, what makes The New English stand out from the competition and much more.
Emerging Brands Spotlight: The New English
About the company
1) Introduce your company:
The New English is a small ceramics company based in Stoke-on-Trent whose philosophy is to make things locally and help keep the art of ceramic making alive and well in England. Provide a platform for known and unknown creative talent: every piece displays the name of its designer and delight our customers with products of the best design and highest quality.
2) Talk us through your latest product/s?
We are in the process of developing more of our exciting wall art, some of which we will showcase at 100% Design for the first time. When we say wall art we mean a set of beautifully decorated ceramic plates which are meant to be hung on the wall as a stunning focal point. These plates can of course also be used to eat from as they are both decorative and utilitarian. Their appearance and quality will delight our customers and their friends for many years.
3) What makes your products/services stand out from the competition?
As part of our philosophy we work with a range of creative talent which is shown in the breadth of our range. We always credit our designers. This means you will find the name of the designer at the back of virtually every product we sell, and if you like one piece, you can always find more of their products on our website. We are also proud to say that all our products are 100% made in England, in Stoke-on-Trent, the heartland of British ceramic manufacturing.
About 100% DESIGN
4) Why did you choose to exhibit at 100% Design?
We look forward to meeting interior designers and commercial purchasers and hope to make our brand known to a wider audience interested in high quality design.
About the industry
5) What challenges does the industry currently face, how do this impact on your business and what are you doing to counter them?
The uncertainties around Brexit are not particularly helpful to exporting businesses. We are focusing our efforts on markets outside Europe.
6) Do current trends in colour/interiors inform your design decisions?
Not really. We usually give our designers free reign to come up with their designs, within a loose design brief. We’d rather allow them to express their individual creativity than request them to follow any particular trends.
About the individual
7) What made you want to become a designer?
As a company we are passionate about offering our customers products that are really different and stand out due to their excellent contemporary design. Our unique, fresh style is what we would like to be remembered for.
8) Establishing networks is important for an emerging design firm – How did you go about growing yours?
This is an ongoing process. We grow our network in various ways: through Social Media, personal contact, Trade Shows such as 100% Design etc.