Emerging Brands Spotlight: Jhunjhun Jain
About the company
1) Introduce your company:
The company goes by my name, Jhunjhun jain. We focus on bridging connections with materials, processes, ideas, forms and even people. Our first project, Outlin’d was conceived 4 years ago in a college workshop in Singapore, and was received publicly at the Red Dot Museum in Singapore with just one product: Cork coasters. From there on, in the special way that life is, it was carved into a collection of cork based products which carried a royal legacy and Indian heritage to the world. Now, as a company, we lend everyday products a little flourish, borrowing from architecture and its elemental detail.
2) Talk us through your latest product/s?:
Outlin’d showcases cork in its raw form, while embellishing it with intricate hand-drawn engravings achieved through an in-house developed burning technique. The collection visits India’s regal past with architectural elements that live on in her signature forts, palaces, temples, and alleys. The moniker Outlin’d explains the illustrations you see on every product while outlining the heritage and culture of India as well. The team of 10 products is comprised of a set of 6 coasters, a set of 3 placemats, a tea tray, a wine glass stand, a wine bottle tray, a set of 6 wine glass charms, a set of 3 bookmarks, a bookstand, a laptop sleeve and a bag.
3) What goals would you like to achieve for your company in the future?:
Juxtaposing materials, cultures and thoughts together, we explored cork as an unfamiliar raw material for our collection. For the future, we are aiming at discovering and rediscovering many more environment friendly materials to design everyday products for an aspirational market.
About 100% Design
4) Why did you choose to exhibit at 100% Design?:
For over 20 years, 100% design has been marking the journey of the design industry. It is the only platform which welcomes emerging brands with a warm heart and acknowledges young talent on an international platform, and moved us the most when we visited in 2015. Having a prominent commercial goal other than tastefully displaying art and installations made us sure about this choice.
About the industry
5) A recent ‘Dezeen’ Article has highlighted the fact that the vast majority of designers are under 40 - Do you feel that design lacks maturity?
We do agree that as an industry we lack maturity, this comes across as most projects lack scalability due to the complexity of manufacturing. Having said that, the ideation, risk taking factors and no fear of the masses, help the industry gain novelty in every aspect of design. Young designers have started using design as a tool to facilitate other industries around the globe.
6) In contemporary society an online presence is key in order to grow your design firm – How do you utilize the internet to increase your customer base?
We plan to have a website that showcases our products and reflects our thinking process. With a global portal in place for consumers to discover us, we plan to use Facebook & Instagram to connect and interact with the design community. We envision our posting cadence on social media to start conversations around what inspires us, what we create, and how we create it.
About the Individual
7) What made you want to become a designer?
The ability to design is a skill set useful and much needed in every industry. Design thinking introduces innovative solutions to problems by using tools like empathy, research and experimentation. Having understood this, I’ve always wanted to be a connection maker - Connecting different materials, processes, ideas and forms to put in a context which could have never been thought of before. Being an indispensable asset in every sphere of life.
8) Establishing networks is important for an emerging design firm – How did you go about growing yours?
Networking is a by-products of an intrigued personality. As a designer, I’ve had an inquisitive eye for products, processes, cultures, patterns and my environment. The quest for the answers to my queries is facilitated by conversations with numerous people of the industry and apart, which makes networking a by-product of my design process.