Author, presenter and entrepreneur
Will has been helping brands and creatives of all stripes grow and engage their audiences in more meaningful ways since his role as Editor at MySpace, in the mid-to-late nineties. He subsequently stepped into advertising as a creative technologist at global agency DDB, founding his own digital agency Harkable in 2011. After five years working with brands such as Net A Porter, Samsung, Spotify, Warner Music and Nike Foundation he has recently moved on to build a new agency Sailor, focussing on creative technology innovation for brands. His first illustrated book - Cocktails of the Movies - was published last year, with more books in the pipeline. He regularly appears in the media to share his opinions and expertise on technology and culture, and is currently developing documentaries on how the two things drive each other.