NEW DESIGNERS 100% DESIGN LONDON AWARD WINNER

We are pleased to announce that the winner of the New Designers 100% Design London Award 2010 is James Shaw with his project 'Socket Light & Spun'.

James has won a 9m² Stand in 100% Futures and will be exhibiting his award winning work on stand G118 at the show. The winner is always a must-see amongst the new work on show in 100% Futures.The judges remarked on his ‘good process; strong use of industrial materials which is original and utilitarian. James demonstrated passion and drive to succeed as a commercial designer.’

 ‘I am passionate about keeping the art of spinning alive as it is, like much British industry, dying out. I worked with a sixth generation spinner on my collection,’ explained James. He wants to set up a shop and design consultancy with a colleague from his course.

Meanwhile in the lead up to 100% Design in September he says, ‘I will endeavour to make my stand as good as possible and develop my designs and products ready for September. It’s a fantastic opportunity – it’s the biggest show of its kind. I am overwhelmed to have won and feel like all the hard work has paid off.’ James Shaw

Photograph by Ed Reeve  

Photography by Ed Reeve