Editorial features are specially commissioned installations and spaces within 100% Design.
The experience of 100% Design is carefully considered from your first step into the show; the first experience is a key feature - the 60m long tunnel that leads to the central bar at the heart of the show.
Each section of the show also hosts a feature, providing not only context for each section – bringing issues and the latest design thinking to life - but also a place to meet, do business, engage and learn.
Bringing this year’s theme – Creative Balance – to life, the editorial features demonstrate the creativity behind 100% Design; each of the 10 feature areas are specially commissioned in association with the show designers, Thomas Matthews.
The features underline the high-quality production values associated with 100% Design as a world-class design show, provide unique destinations for visitors and exhibitors while bringing the show to life. See below the inspirations behind this year's features: