Fact and Figures 2009
Key Facts
An unrivalled audience
100% Design London presents an unrivalled opportunity to showcase your brand and products to a highly targeted buying audience of Interior Designers, Architects, and Retailers.
London is an acknowledged global hub for specification, especially for hospitality and commercial projects in the UK, Middle East, Far East and China. Over 26,000 design professionals visit 100% Design annually to find inspiration for live projects and actively source product for schemes from around the world.
A buying audience
Architects and Interior designers acknowledge 100% Design as the key point in time to meet with innovative suppliers and source new products, especially furniture. No other show in the UK can offer this level of direct access to both commercial and domestic interiors buyers and specifiers.
28% of our audience specify their key objective in attending the show is to source a new supplier
20% of our audience expect to place orders of over £10,000 post show
40% of our audience expect to place orders as a result of attending within 6 months of the show
28% of our audience specify their key objective in attending the show is to source a new supplier 20% of our audience expect to place orders of over £10,000 post show 40% of our audience expect to place orders as a result of attending within 6 months of the showInterior Designers
Practices visiting the show included all of Design Week's top 10 practices working on interiors, as featured in the Design Week Top 100 Design consultancies attending include United Designers, Conran & Patners, Imagination, Dalziel + Pow and Checkland KindleysidesArchitects
Representatives from all of the AJ100* top 50 practices visited in 2009* Architectural practices attending included Amanda Levete Architects, Roger Stick Harbour, Gensler, HOK, Foster and Partners, Aedes and RMJM* Source The Architects Journal
Retailers
Representatives from all the UK's main retailers visited including buyers from Selfridges, Liberty, Heal's, John Lewis, Habitat and Harvey NicholsInternational
Just under 13% of visitors came from mainland Europe Total number of international visitors was 4,655
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