London is an acknowledged global hub for specification, especially for high-end hospitality and commercial projects in the UK, Middle East, Far East and China.

Over 20,000 international design professionals (including interior designers, architects and retailers) visit 100% Design annually to find inspiration for live projects and actively source product for schemes.

100% Design is a launch pad for designers with a constantly evolving stream of talent exhibiting at the show. In 2010 British design was represented by a new wave of inspiring studios including Russell Pinch, Sean Dare, Decode, & Then, Scene, MARK Product, Dominic Crinson and Creative Trust.

International exhibitors included 14 pavilions from as far afield as Argentina, Austria, Korea, Spain, Italy, France and Taiwan, and individual designers from Brazil, Australia, Greece and Singapore. 100% Design is a unique opportunity to see global design first hand.

Hundreds of visitors attended seminars that ran throughout the four days of 100% Design in 2010. There was a strong focus on hospitality and trends. Topics ranged from hotel design to sustainable lighting, and from colour trend predictions to bio-diversity in low and zero carbon builds. Electrolux held its annual Design Lab competition at the show, demonstrating the latest in futuristic domestic appliances.