Electrolux Design Lab Schedule - FULL DETAILS

11:00 – 11:05 Welcome & Introduction to Design Lab – Moderator/Host
(Design Lab history, Brief of 90 years, judging criteria)

11:05 – 11:25 (inc. 5mins for intro and Q&A)
Nine design decades: Electrolux design – past, present and future
(Henrik Otto, Senior Vice President of Global Design at Electrolux)
Electrolux’s identification of future trends and consumer demands helps us to consider the domestic appliances of tomorrow. Dramatic advances in technology are already facilitating the production of smart appliances that adapt to our requirements. In this session, Henrik Otto, Senior Vice President of Global Design at Electrolux, presents the possibilities that lie ahead, examining the role of materials, colour, shapes and patterns in creating intuitive and interactive products that will empower us in the home.

11:25 – 12:50
Electrolux Design Lab: young global designers present home appliances of the future
Electrolux’s 7th Annual Design Lab proudly presents the eight finalists that made it through a field of almost a thousand entries from around the world. This is the first of two sessions to consider what domestic appliances might look like 90 years from now through the eyes of future industrial designers as they address global environmental and social concerns. (5 mins for opening presentation)

11:30 – 11:50 Student presentation: Moleculaire - the molecular food printer by Nico Kläber
11:50 – 12:10 Student Presentation: Naturewash - the waterless washing machine with negative ions that adds a grass sent to clothes; by Zhepeng Li
12:10 – 12:30 Student Presentation: Cocoon - the genetic meat and fish producer by Rickard Hederstierna
 12:30 – 12:50 Student Presentation: Renew - the two steam blade clothes refresher by Louis Filosa

12:50 – 13:10 (inc. 5mins for intro and Q&A)
The Professional is moving in: future appliance requirements
(Johan Almquist, Senior Vice President Global Brand & Marketing, Electrolux)
In this part of the Electrolux Design Lab, Johan Almquist, examines key trends that will affect how we organise our homes in the future. Prescriptive times and spaces will no longer limit our expectations nor hinder our aspirations. Similarly, the future will present a greater need to deliver appliances that provide a professional performance, that adapt to our lives rather than products that dictate how and where they can be used. Greater flexibility and a harmonisation of domestic spaces require smart responses by domestic product designers.

13:10 – 13:30 (inc. 5 mins for intro and Q&A)
Black is the new green: latest trends in sustainable product design
(Thomas Johansson, Design Director, Major Appliances, Electrolux)
Sustainability has long been a prerequisite in the design process. Here Electrolux present their approach to creating environmentally responsible domestic appliances through case studies. The development and increasing importance of sustainable design is also considered to reflect a growing global concern for the environment. The reduction of natural resources, increased levels of global warming, population expansion and over consumption (to name but a few), present dramatic and growing challenges to address.

13:30 – 14:55
Electrolux Design Lab: young global designers present home appliances of the future
Electrolux’s 7th Annual Design Lab proudly presents the eight finalists that made it through a field of almost a thousand entries from around the world. This is the second of two sessions to consider what domestic appliances might look like 90 years from now through the eyes of future industrial designers as they address global environmental and social concerns. (5 mins for opening presentation)

13:35 – 13:55 Student Presentation: Bifoliate: the space-saving, wall-mounted double dishwasher by Toma Brundzaite
13:55 – 14:15 Student Presentation: Water catcher - the flying rain catcher and water purifier by Penghao Shan
14:15 – 14:35 Student Presentation: Petit Prince - the robotic greenhouse designed for Mars by Martin Miklica
14:35 – 14:55 Student Presentation: Teleport Fridge - the fridge-freezer teleporting food straight from the source by Dulyawat Wongnawa

14:55 – 15:55 Student presentation summary presented by moderator. Intro film and finalist’s film as summary

15:55 – 15:15 (inc 5 mins for intro and Q&A)
Nine design decades: Electrolux design – past, present and future
(Thomas Johansson, Design Director, Major Appliances, Electrolux)
Electrolux’s identification of future trends and consumer demands helps us to consider the domestic appliances of tomorrow. Dramatic advances in technology are already facilitating the production of smart appliances that adapt to our requirements. In this session, Thomas Johansson, Design Director at Electrolux, presents the possibilities that lie ahead, examining the role of materials, colour, shapes and patterns in creating intuitive and interactive products that will empower us in the home.

15:15 – 15:35 (inc 5 mins for intro and Q&A
The Professional is moving in: future appliance requirements
(Johan Almquist, Senior Vice President Global Brand & Marketing, Electrolux)
In this part of the Electrolux Design Lab, Johan Almquist, examines key trends that will affect how we organise our homes in the future. Prescriptive times and spaces will no longer limit our expectations nor hinder our aspirations. Similarly, the future will present a greater need to deliver appliances that provide a professional performance, that adapt to our lives rather than products that dictate how and where they can be used. Greater flexibility and a harmonisation of domestic spaces require smart responses by domestic product designers.

15:35 – 15:55
Black is the new green: latest trends in sustainable product design
(Thomas Johansson, Design Director, Major Appliances, Electrolux)
Sustainability has long been a prerequisite in the design process. Here Electrolux present their approach to creating environmentally responsible domestic appliances through case studies. The development and increasing importance of sustainable design is also considered to reflect a growing global concern for the environment. The reduction of natural resources, increased levels of global warming, population expansion and over consumption (to name but a few), present dramatic and growing challenges to address.

15:55 - 16:35
Jury Panel Discussion
In this section of the Electrolux Design Lab, our jury panel will discuss a number of issues addressing the future of design. Topics will include, but not be restricted to, the issue of commercial interest and the realisation of a design vision, as well as the challenges of making work readily available through ‘open source’ parameters in the name of sustainability and the environment.

16:45 – 17:15 Award Ceremony