Armourcoat - '15 Years' Feature Wall
As a celebration of 15 years of 100% Design, this wall will bare the names of the very first 100% Design exhibitors who used it as a creative platform in the UK. Juxtaposing these with contributors to the show in it’s 15th year, we put the spotlight on how it has successfully helped to launch careers and companies throughout that time, and it’s significance in the world of International design shows.
Mimicking a permanent concrete fixture, the imposing structure combines a dramatic finish of polished decorative plaster overlaid with an highly intricate stencil design. Created by Armourcoat and designed by US Design Studio, it will dominate the entrance to Earls Court 2, enhancing the moment of reveal when crossing the threshold of the show.
Manufactured by Cordek especially for the 100% Design London, Armourcoat plasters contain up to 25% pre-consumer recycled marble.


© 2010 Reed Exhibitions