In the digital age it has become faster and easier for everyone to share digital files and images across myriad social media platforms. If correctly attributed, the 'upside' can be greater PR and brand awareness for the creators.
On the 'downside' unattributed images can lead to unauthorised misuse, complicated IP rights management and a risk of 'orphan works' which means the owner of the work cannot be found.
100% Design value and respect their exhibitors' Intellectual Property, so we have partnered with Creative Barcode - an international, trust-based IP system designed for the digital age. We have introduced Creative Barcode's trust charter principles and IP mechanisms for the show, to benefit both exhibitors and visitors.
Creative Barcode is a digital IP application that enables creators to generate QR Codes that attribute work, IP rights, contact and licensing details to the originator. The visible codes make it easy to recognise 'Rights Reserved' or 'Free-Use' terms for images and creative works (visual and verbal) displayed on and offline, and to contact the creator for permission-based use.
The aim of Admire the Work, Acknowledge the Rights is for IP awareness to be positively raised and a permission-based policy adopted at the show:
• all visitors will be able to read and agree to the Trust Charter principles when registering to attend the show
• 100% Design will adopt a policy to allow photography only with the exhibitors’ strict permission. This will be communicated at the show, on IP Policy postcards and on exhibitor stands. Any exhibitor can refuse or accept specific photography requests as suits their own interests.
• 100% Design will take every opportunity to communicate the IP policy in a friendly but firm manner to ensure respect and value of creativity is up-held and a positive awareness of IP is communicated to exhibitors & visitors.
• An IP advice series will take place within the International Business Centre
To mark the collaboration with 100% Design, Creative Barcode is offering a 30% reduction on a CB-PRO account for 100% Design exhibitors and visitors, saving £28.50 from the standard £95 plus annual fee. The promo code 100%design can be entered on the CB-PRO sign-up form at www.creativebarcode.com/join
Design Rights debate, 18th September, 14:00-15:00, International Business Centre IP110
A panel of leading lawyers and IP representatives chaired by Ben Williams will present views on the proposed changes to Design Rights laws that call for criminal sanctions for blatant copying of designs. The audience will be fully engaged and can pose and answer questions. The event is feisty and free – book a place or just turn-up http://www.creativebarcode.com/eventdetails?item=11
One to ones, 18th Sept, IP day.
Book a free 30 Minute 1:2:1 session with leading IP lawyers from the creative industries. Or just drop in with an IP question. Open 10am to 6pm http://www.creativebarcode.com/eventdetails?item=11 IP Policy Admire the Work. Acknowledge the Rights