As the key exhibition promoting commercial and emerging design talent, 100% Design provides a platform to promote design products to both UK and international markets. As an integrated but distinct section of 100% Design, International Pavilions contain a series of stands bringing together national, regional talent from around the world.
The International Pavilions section of 100% Design is a unique proposition: not only as part of the London Design Festival but within design events globally. Not only is content clustered to provide an insight into global design culture and talent, but the environment is carefully designed as a distinct destination within the overall show.
As a curated section of 100% Design, the content of each of the International Pavilions is subject to a selection process. The selection criteria are agreed with the pavilion organiser in advance, based on the overall strategy for the pavilion (e.g. young design, furniture showcase). Product selected will be in or near commercial production, judged to be innovative and original, contemporary and suited to the UK and international market.
2012 pavilions included: