100% Design is a high-profile event with a global reach. In 2014, 100% saw 1500 press attendees visit the event. Members of the press visited from the UK, Europe, and places as far-flung as the US, China, the Middle East, Australia and South Africa.
Over 500 articles about the show were generated, half of which were preview pieces that came out before the event. The overall PR reach exceeded 80 million in 2014 for a campaign value of over £5 million.
100% Design could be seen across high quality publications before, during and after this year's event, such publications included: Telegraph Magazine, Observer Magazine, The Sunday Times, Financial Times, wallpaper.com, The Wall Street Journal Europe, Architects Journal, Icon Magazine, World of Interiors, Dezeen and Sleeper among many others.
Here is a selection of some of the press clippings from 2014...