HOW TO USE DECORATIVE LIGHTING TO MAKE YOUR CLIENTS RICH!

HOW TO USE DECORATIVE LIGHTING TO MAKE YOUR CLIENTS RICH!
Date/Time: 22 Sep 2011
16:00-16:30
Location:100%Design theatre

  • Peter Younie, Co-Founder, Cameron Peters Fine Lighting

    Seminar Details

    Decorative light fittings, and the light they cast, are key to the interior design of hotels, shops and other commercial spaces. They can profoundly impact the quality of customers’ experiences, and the image that your client is projecting.

     

    But lights can also be used in very specific ways that boost your clients' income. We will look at several, with real-world examples, including how lighting can increase footfall, and how it can enable your clients to charge more.

    So interior design should no longer be seen as a sunk cost: instead, it is an investment that drives profits. This of course means that clients should accept all their interior designers’ expert proposals -- and remunerate them appropriately!



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