John Nordon's Profile

John is an experienced Designer and has worked on projects all over the world like for example in Japan, Thailand, China, UAE, Saudi Arabia, India, USA and the UK. In Japan he worked for Itsuko Hasegawa and in 1997 he established the UK office of Ushida Findlay. He founded his own office, IDE-A, in 2001 along with a global collaborative network of small creative business known as smallGLOBAL.

In early 2009, intrigued by global practice and foreseeing the GFC, he went from the super small to the mega large joining Aedas to help them evolve their London studio by forming the bridge between their R+D team and the project work.

In 2011 he joined Woods Bagot as Design Intelligence Leader for Europe. Attracted by the Global Studio philosophy he has been working closely with the Leadership team to help develop the 2012-2017 Vision and in particular refining their existing Design Intelligence Methodology which encourages collaboration and co-creation.