100% Design 2014
23-26 September 2015
 Olympia London 

Ella Doran

Ella Doran

Your first memory of 100% Design?

My first show at 100% Design was 2 years after it started. I shared a stand with fellow a textile student.
 
Key product(s) launched at 100% Design...
The first products I had at the show were new at the time; large surfaces with applied photographic images, such as blinds and wallpapers; it was the the starting point for my collection.

I exhibited elsewhere, at shows with a retail focus, but 100% Design provided room for dialogue with people, not just buyers - at the show I picked up commissions and links with bigger, more established designers.

Impact and importance of the show - for you, the industry and London...
When it was first established, 100% Design had a buzz and energy of new design thinking coming together; it enabled people to connect with the industry, if you were fresh out of college, or well established. For me it was like a new world opening up.

It was an energising experience connecting with the industry; I'd just got a business-start up loan and was just dipping a toe into the water. 100% Design proved to be a great place for me as it showcased and nurtured new talent. The show was a nice size, not too overpowering and was full of energy.
 
Any other stories from 100% Design?
For me 100% Design was London's first design event that drew people in from around the world; suddenly the Italians had a show to visit - it opened up London as the design centre it is today.

Ella Doran Ella Doran


What key encounters did you experience at the show (products and/or people) over the years? There were some great experiences at 100% Design, and some amazing opportunities that came out of it. In 1999 Inflate curated a group show, sponsored by Budweiser. As a result, Michael Marriot and I were supported on a visit to Seattle. 100% Design gave us the chance to visit and capture Americana. We came back and told the story through a series of products. We shipped a host of products back to the UK including the soft top Chrysler we'd driven around in. Some of the products from that gave rise to me working with SCP.

News

Highlights from 100% Design 2014
Highlights from 100% Design 2014
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The Maker Carousel by Mette contributors
The Maker Carousel by Mette contributors
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Casafina at 100% Design 2014
Casafina at 100% Design 2014
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Design Kaleidascope

The Design Kaleidoscope

100% Design has developed 'Design Kaleidoscope' as the theme for the 20th edition of the show, reflecting the diversity and rich history of the UK's largest and longest running contemporary design event; The Kaleidoscope provides the inspiration across the show's campaign and will inform both the talks programme and hubs at the show.

Saxoprint

Sponsors

Oikos Turkishceramics ArmourcoatLasvitSaxoprintOikos Lab ExperiencePeroni Campari JacquartIcon     Natuzzi Italia