Your first memory of 100% Design?
A brochure arriving through the door – could this be a relevant place to exhibit our 'out there' design work?
How has the show influenced your design career?
It was a meeting place for many future friendships and business opportunities.
Your relationship with the show on a Creative side?
Beyond exhibiting we also designed features and art directed the show a number of times. We launched 100% in Moscow and 100% Detail….
The show today and its importance in shaping design in London?
It's an important part of the diverse offer London has during the London Design Festival. No 100% Design would be like not seeing Eclaires in a pic n mix shop.
Your favourite installation/product launch from 100% Design?
The Whirlpool/Corian kitchen designed by JAM with Softroom.
What did you exhibit at the show?
It was a tool made from a TV screen, furniture from washing machine drums (above) and 3 pieces of furniture designed for Breitling wrist watch co.