Bringing this year’s theme – Creative Balance – to life, the editorial features demonstrate the creativity behind 100% Design; each of the 10 feature areas are specially commissioned in association with the show designers, Thomas Matthews.
The theme for 100% Design 2013 is about finding the dynamic equilibrium between creativity and business, a point full of potential and playful perfection. Striking a creative balance is the challenge faced by designers and organisations to achieve commercial and critical success.
Editorial features are specially commissioned installations and spaces within 100% Design.
The experience of 100% Design is carefully considered from your first step into the show; the first experience is a key feature - the 60m long tunnel that leads to the central bar at the heart of the show.
Each section of the show also hosts a feature, providing not only context for each section – bringing issues and the latest design thinking to life - but also a place to meet, do business, engage and learn.
Marketplace
The curated Design Marketplace provides a unique opportunity to buy a piece of 100% Design to take home, including limited and special editions. Image: Viewpoint by Anna Lomax viewpoint photographer: Jess Bohnam
Office
With a dedicated feature in every section of the show, 100% Design reflects issues, trends and ideas for each industry section. Studio TILT presents the Hanging Room for the office section, an opened up space allowing an endless array of options for the myriad needs of the 100% Design festival goers.
Farm Kitchen
A feature within the Kitchen and Bathrooms section, 100% Design 2013 pioneers the opportunity of design for micro agriculture. image: Francesco Mattuzzi © Bulbo 2013, Bulbo © Bulbo 2013
Auditorium
Hosting Talks With 100% Design; the UK's biggest design seminar programme, the auditorium is a key show destination. Benjamin Hubert takes on this special commission in 2013.
Design Journey
From conception to development through to final design, 100%Design reflects the creative process behind design.
Tunnel
The dramatic entrance tunnel at 100% Design reflects the full visual spectrum: 'Black and White and all the colours in between'.
Exhibition plan
Design engaging through emotion and action. Experience every aspect of 100% Design's unique floor plan, each carefully developed to inform and inspire.
