Celebrating 20 editions
100% Design occupies a special place in the UK design industry's heart. First staged in 1995 within a tent off the Kings Road, the show has gone on to be the benchmark event for the promotion of design product and activity in London. Through different editions 100% Design has continued to excel, easily outsizing any other design event in the UK. Now, for the 20th edition the mood is both celebratory and resolutely fixed on the future; 100% Design will continue its traditional role to support design, both in the UK and beyond as it continues to define London's design agenda.
"No 100% Design would be like not seeing Eclaires in a pic n mix shop." Read More
"For me 100% Design was London's first design event that drew people in from around the world." Read More
"100% Design always fed my interest in contact with people; at the show people are always doing great projects and trying new things." Read More
"It's a shop window for great British talent to the World." View video
"What I love about 100% Design is that it changes. Each time you go there are new influences." View video
"I met so many good friends and clients through 100% Design. I could tell you some tales but it is better to be discrete." Read More