Why Exhibit?

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100% Design’s core audience is London based architects and interior designers. London is an acknowledged global hub for specification, especially for hospitality and commercial projects in the UK, Middle East, Far East and China. Over 26,000 design professionals visit 100% Design annually to find inspiration for live projects and actively source product for schemes from around the world.

Architects and Interior designers acknowledge 100% Design as the key point in time to meet with innovative suppliers and source new products, especially furniture.

“We’ve supported the show since the beginning, so we clearly see it as a benefit. From our point of view, it’s about brand awareness, which is very difficult to measure, and it’s also a showcase for new products.

The show pays for itself. What we spend on the stand we cover with projects from it and there will be numerous ones that come about later as a result of being at 100% Design. It can take a long time to come through: as an example, we’re working with Aram Design, which we met on our 100% stand last year, on a new shopping mall project in Birmingham. The order only came in at the end of July this year, but it’s a good one - £50,000-worth of chairs and bar stools. It came about because of the show, and we probably wouldn’t have won it if we hadn’t been there.”
Robin Bayliss, Sales Director, Allermuir

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100% Design’s understands that architects and interior designers want to be inspired. As such our ''Good Design Manifesto'' ensures that our panel select a unique mix of innovative and commercially useful product and present it in an inspirational and participatory environment. For 16 years, 100% Design has continued to engage architects and interior designers with the content they need to design world class interiors.