100% Design is the largest and longest running contemporary design event for industry professionals in the UK, with 28,534 visitors in 2014*. First staged in 1995, the show has been run by leading independent publishing and events company Media 10 since 2012
For 2015, the show took over a new venue, moving up the road to Olympia London. Staged over 20,000m2 and across 2 floors of the venue, 100% Design is the commercial cornerstone event of the London Design Festival.
The award-winning layout of the show is defined by four key industry sections; Interiors, Workplace, Kitchen & Bathrooms and Design & Build. New for 2015 are the Luxury and Modern British sections.
The show also features specially commissioned editorial hubs across the floors. Topped off by the critically acclaimed Talks with 100% Design programme running across the four days of the show, 100% Design is a diverse, inspirational design experience.
Exhibitors are carefully selected, reflecting the show’s focus on design quality, innovation and relevance to the architecture and design community. Used as an influential platform, the show saw over 1,000 new products launched at the show in 2014. These companies and products, alongside a comprehensive roster of the best media and specialist industry partners, contribute to make 100% Design an essential destination.
Show Director, Will Knight said: "It's an exciting time for everyone involved in 100% Design; exhibitors, content providers, designers and the show team at Media 10. Since taking the show on in 2012 we've worked to refine and develop the exhibition in September, but also the year-round activity in the form of events, talks, marketing and promotion. We're focused on delivering success though innovation and curation, bringing you the best in design in its many forms."
The show reached a landmark 20th edition in 2014 and continues to grow.
* ABC verified