100% Design is the largest and longest running contemporary design event for industry professionals in the UK, with 27,078 visitors in 2013 (ABC pending). First staged in 1995, the show has been run by leading independent publishing and events company Media 10 since 2012.
Staged over 20,000m2 at London’s Earls Court Exhibition Centre, 100% Design is the commercial cornerstone event of the London Design Festival.
The award-winning layout of the show is defined by four key industry sections; Interiors, Workplace, Kitchen & Bathrooms and Eco Design & Build. Uniquely, an entire section is dedicated to International Pavilions alongside a substantial platform for new designers within Emerging Brands.
Alongside a 60m-tunnel entrance, central bar, specially designed restaurant and auditorium, the show also features specially commissioned editorial hubs within each section of the show. Topped off by the critically acclaimed Talks with 100% Design programme running across the four days of the show, 100% Design is a diverse, inspirational design experience.
Exhibitors are carefully selected, reflecting the show’s focus on design quality, innovation and relevance to the architecture and design community. Used as an influential platform, the show saw over 1,000 new products launched at the show in 2013. These companies and products, alongside a comprehensive roster of the best media and specialist industry partners, contribute to make 100% Design an essential destination.
Show Director, Will Knight said: "It's an exciting time for everyone involved in 100% Design; exhibitors, content providers, designers and the show team at Media 10. Since taking the show on in 2012 we've worked to refine and develop the exhibition in September, but also the year-round activity in the form of events, talks, marketing and promotion. We're focused on delivering success though innovation and curation, bringing you the best in design in its many forms."
The show has reached a landmark 20th edition in 2014.