JAM - Vision for Show Design
100% Design London is about the best of contemporary interior design.
The two year creative vision set by JAM in 2009 will continue through 2010, keeping participation, inspiration and collaboration as key themes.
We will build on the re-invigoration the show enjoyed in 2009 and maintain the central boulevard of activity as a theatrical and energetic spine and way-finding device through the show.
We are embracing a wider, multinational community of exhibitors and visitors in 2010 and therefore will focus on interactivity and playfulness, reminding us all that design is born from and for human needs and desires.
Demonstrating and reflecting a new found confidence in our industry and our role at 100% Design, we intend to be more overt in creating a sense of place. This will be done graphically with the 100% Design logo and through JAM’s layout, curation and design of the key boulevard features as well as critical show features.
