100% Design 2014
23-26 September 2015
 Olympia London 

UMZIKIM

UMZIKIM

Korean brand UMZIKIM explore the experience between the user and the everyday tasks and objects. They have created three products that present "minor experiences" such as using desk paper (above) into an aesthetic moment.

UMZIKIM

They have transformed the generic look of the trash can with the Trash Plate that sits perfectly into the corner of a room and hides any rubbish that may become exposed. The user simply throws the rubbish over the top of the plate which gets caught in the concealed bag.

UMZIKIM

UMZIKIM have also redefined the way we stack our books either in the home or in the office. For the Seoul-based group the conventional book shelf is not the answer, their solution is the Book Stack which can lay horizontally or vertically. The books can therefore be stacked which, they argue, should be the natural state of books.

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