BLOGGING YOUR WAY TO BUSINESS

Blogs are much more than a passing trend; with top designers and magazines blogging, it is obvious that those in-the-know want to be where their customers and potential customers are – online!  Blogs can be a powerful tool to make meaningful connections with your audience and to build new relationships if used correctly. With a bevy of new design blogs popping up daily, it is important to seize the moment and get involved in this global, interactive conversation now because your competitors are using the web to reach customers - including yours!  This lecture will outline key tips that every business should know when it comes to blogging about your business and passion.  From how it's done to general rules of etiquette, growing a loyal following along with other fresh ideas on how (and why it's important) to make your blog stand out. NOTE: Like a blog, this lecture will be an interactive discussion so please bring your notebook, a pen, and plenty of questions!