Press Releases
View All Press Releases| Advantage Austria | 29 Aug 2011 |
Austrian Design @ 100 % Design
With Austria’s second appearance at 100% Design, Advantage Austria in cooperation with WienProducts focuses on nine of Austria’s top designers and producers. Their products demonstrate Austrian ingenuity, handcrafted precision and a technological edge.
There is no better place than 100 % design to hightlight the craft and industrial precision, and technical ingenuity of Austria’s creative design entrepreneurs.
Traditional craftsmanship, new design
“What makes Austrian Design unique is the melting pot of traditional companies and the creative input of a young generation of designers, “ explains Walter Koren, head of Advantage Austria. “Traditional craftsmanship and new design come together to form a typically Austrian type of product culture which is highly focused on quality”.
Examples of this include Wiener Porzellanmanufaktur Augarten, who are showing porcelain designs created in collaboration with Philipp Bruni, Thomas Feichtner and Marco Dessí. Bene office design present their latest “idea wall” by Pearson Lloyd. There are also exhibits from Woka lighting design and Wiener Silber Manufactur silverware designs. The young designers Katharina Nin - Nin Design and Vera Wiedermann plan to launch new products at 100% Design for the first time on the international stage.
Exhibitors
Bene - www.bene.co.uk
Kolarz Ltd - www.kolarz.at
Lichterloh - www.lichterloh.com
Augarten - www.augarten.at
Nin Prantner - www.nin.at
Styleconception www.styleconception.com
Vera Wiedermann - www.verawiedermann.com
Wiener Silber Manufactur - www.wienersilbermanufactur.com
WOKA - www.woka.at
About Austrian Design
Austrian’s design industry and craft trades were put on the map by innovative designers such as Thonet and F.A. Porsche. Just as the “star designers” Josef Hoffmann, Adolf Loos and Otto Wagner and the Vienna Workshop caused an international furore at the beginning of the last century, a new generation of designers and producers is making waves at the beginning of the 21 st century. Austrian winners of prestigious prizes such as the Red Dot of iF product design awards, highlight Austria’s reputation as a country of design, creativity and innovation.
The “Austrian Design” exhibit at 100% Design is presented as part of the “go international” campaign, sponsored by the Federal Ministry of Economics, Family and Youth and the Austrian Federal Economic Chamber.
Organiser:
ADVANTAGE AUSTRIA
the official Austrian Foreign Trade Promotion Organization and the largest provider of services in the area of foreign trade. It commands a worldwide network of 108 offices in 72 countries and offers information on and support for Austria as business partner.
Advantage Austria forms part of the Austrian Federal Economic Chamber. With its 400 000 member companies, the Chamber is a powerful and effective voice for Austrian business.
Partners:
WIEN PRODUCTS
WIEN PRODUCTS is a project supported by the Vienna Chamber of Commerce & Industry. It was founded in 1995 with the goal of supporting selected Viennese exporters in the design sector. The 53 companies currently associated with WIEN PRODUCTS produce goods of outstanding design.
100% Design 100% Materials and 100% Futures. |
