The Pursuit of Authenticity: design trends and expectations of the Chinese consumer.19-Sep-2016
Be sure to attend the Nanjing Creative Industry Forum taking place in the Nanjing Pavilion, at 10:30-12am, on the 21st September on the opening day of 100% Design.
UK businesses increasingly want to learn more about doing business with China, but what are the current trends in design in that market? What do Chinese consumers expect? Are there common traits of the UK and Chinese consumer that should affect how we design our products?
Nanjing Pavilion Curator Zhang Ming will explore these themes in a Creative Economy Forum at 100% Design.
The panel is discussing 'The Pursuit of Authenticity: design trends and expectations of the Chinese consumer', with panel participants: Zhang Ming (Curator of Nanjing Pavilion), Tom Campbell (KTN), Creative Industries Federation, UK Business. Chair: David Adam, Founder GlobalCities.
The event will consist of a brief introduction to the themes of Nanjing Curator Zhang Ming, followed by a roundtable discussion on design trends and themes, sharing experience from London and Nanjing.
Partners: Creative Industries Federation, Knowledge Transfer Network (KTN), London & Partners, GlobalCities, Nanjing Creative Design Center.
Established with support of Nanjing Government, Nanjing Creative Design Center as a service center is dedicated for serving Nanjing cultural industry to go international, and as a platform for exchange and communication, cooperation, resource sharing among Nanjing and overseas design companies and designers.