New theme announced for 201623-Mar-2016
For 2016, 100% Design explores the theme of ‘Experience’ in design. Highlighting the experience of visiting 100% Design, the visual identity for this year’s show celebrates the importance of attending a design trade show. Experiences at 100% Design range from physically engaging with the latest product innovations, to establishing new business relationships and networking with design professionals.
Throughout the campaign, and at the show, visitors and exhibitors will be invited to share their design experiences. How do we feel, explore, discover, see and connect with design? A series of specially commissioned installations, and the show’s unrivalled talks programme; Talks with 100% Design, will explore the wide-ranging aspects of experiential design, complemented by the latest UK product launches from a selection of world leading exhibitors.
A series of images will be released in the run-up to 100% Design, each exploring a different experience.
Share your #designexperience
Giant No.1 Pendant by Tom Raffield
Aurora lamp by Charles Lethaby Lighting
Large Havana Pendant by Andy Thornton