100% Design

19-22 September 2018 | Olympia London

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New theme announced for 2016

23-Mar-2016

For 2016, 100% Design explores the theme of ‘Experience’ in design. Highlighting the experience of visiting 100% Design, the visual identity for this year’s show celebrates the importance of attending a design trade show. Experiences at 100% Design range from physically engaging with the latest product innovations, to establishing new business relationships and networking with design professionals.

Throughout the campaign, and at the show, visitors and exhibitors will be invited to share their design experiences. How do we feel, explore, discover, see and connect with design? A series of specially commissioned installations, and the show’s unrivalled talks programme; Talks with 100% Design, will explore the wide-ranging aspects of experiential design, complemented by the latest UK product launches from a selection of world leading exhibitors.

A series of images will be released in the run-up to 100% Design, each exploring a different experience.

Share your #designexperience

Twitter: @designlondon
Facebook: 100% Design
Instagram: @100percentdesign

Image credits:

Immerse
Giant No.1 Pendant by Tom Raffield
www.tomraffield.com

Inspire
Aurora lamp by Charles Lethaby Lighting
www.charleslethabylighting.com

See
Large Havana Pendant by Andy Thornton
www.andythornton.com

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