Mineheart sign up for 100% Design 201616-Feb-2016
Eccentric British interiors brand Mineheart has already announced their presence at 100% Design 2016.
“We are very pleased to be part of the show next year. The Mineheart brand is founded on the values of tradition and innovation, and what better place embodies that than 100% Design. As the oldest contemporary design show in the UK, it still remains fresh and exciting, and has always been a great platform for British Brands to reach an international audience." John Mabhegede, Mineheart
Mineheart was launched in 2010 by designers Brendan Young and Vanessa Battaglia (founders of design consultancy Young & Battaglia). Mineheart is home to the Eccentric British Collection of wallpaper, rugs, furniture, lighting, and interior accessories. Key to Mineheart’s ethos is the support of British design and manufacturing.
The company name Mineheart was inspired by the Shakespearian quote: "Mine eye and heart..." to symbolise their dual passions; love for tradition and eye for contemporary design which are combined in often surprising and delightful ways within the Mineheart collection. Known for their clever re-working of materials and references to traditional imagery and the result is in an unexpected aesthetic that fuses past and present and blurs the line between art and design.
“The idea behind Mineheart was to create a playground for creativity and discovery, where art meets design, and poetry meets industry. We try to inject a sense of wonder in to everyday objects and spaces around us, telling stories and creating things that are truly surprising,” Brendan Young.
“I love to surround myself with art. That’s what Mineheart is all about – making what might be ordinary – like a piece of furniture or a lamp – more meaningful and more exceptional”. Vanessa Battaglia