100% Design

19-22 September 2018 | Olympia London




Matthew Pope winner of the 100% Design New Designers Award


Now in its eleventh year, the collaboration between 100% Design and New Designers has unearthed some fantastic talent over the years.

In July an esteemed panel of 100% Design judges visited New Designers in the hope of finding one stand out designer to exhibit at the show. The award is presented to an individual with a focus on a single product the panel feels has a strong commercial potential.

This year the judging panel selected Matthew Pope for his product ‘Addax’, a modular piece of furniture designed for inner city living where space is at a premium. Addax is straightforward to disassemble and reassemble and allows the sofa to be moved effortlessly up flights of stairs. Sections can be replaced and added to create a larger sofa and each is customisable with bright and exciting fabrics, giving the user more freedom to design a unique sofa.     

Show director William Knight said of the product: ‘Addax is a distinctive product with plenty of potential in more than one market: adaptable for small spaces & expandable for larger ones. It is user-focused, funky, and a great 21st century product.

You can find Addax by Matthewpopedesign in Emerging Brands, stand EB177

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